For myriad reasons, many Americans hold beliefs and ideas that preclude them from donating their bodies to research after death. This talk examines some of these reasons, and further discusses how these concerns can be addressed, and even dismissed. The case hasn’t yet been made well enough, but as we witness increasing rates of organ donation, making the choice an easy one, telling the story of how others will benefit could turn the tide such that there may be more families and individuals making the choice for body donation.